Showing posts with label
Women and Affiliate marketing.
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Showing posts with label
Women and Affiliate marketing.
Show all posts
Affiliate marketing has become a trending topic in the digital marketing community, and for good reason! This low-risk, high-reward opportunity is great for those who want to monetize their love of a product.
Despite some claims, affiliate marketing won’t make you an overnight millionaire. But that doesn’t mean you can’t make a serious profit. Successful affiliates are advocates for the products they’re referring – and they’re reaping the rewards!
Keep reading to find out if affiliate marketing is right for you – and tips on how you can become an affiliate all-star.
What Is Affiliate Marketing?
Think of affiliate marketers as the middlemen between clients and brands. Is there a product or service you don’t hesitate to recommend to family or friends? Partnering with these brands is a great way to get rewarded for your endorsement.
Affiliate marketers earn commission by referring traffic and sales to a retailer’s website through their own promotional efforts. Prospective affiliates can join a program through a merchandiser directly or a network that manages multiple affiliate programs.
What Are The Benefits Of Affiliate Marketing?
- Low-Risk, High Reward: Becoming an affiliate usually doesn’t requires no start-up fees or investment.
- Advanced Tracking Tools: A good affiliate program provides you with the tools to measure your campaign’s effectiveness.
- No “Selling” Experience Required: It’s as simple as creating good content.
- Not Your Average Job: Create a steady flow of income by promoting a company’s products and services.
Choosing A Niche
When choosing an affiliate marketing program, first ask yourself a few questions:
- Are you knowledgeable in the topic?
- Is the content something people are searching for?
- What problem are you trying to solve?
- Is there room for growth? Can you add value to the content
Your answers will help you identify if a niche is right for you.
How Do You Drive Traffic?
When you sign up, you’ll receive a unique affiliate commissions code. This is used to track the visitors and sales that were directed from your efforts. But how do you drive traffic to a merchandiser’s website in the first place?
Some common affiliate promotional strategies include:
- Blogging
- Building up an email list
- Social Media
- Videos + Podcasting
- Writing reviews
- Word-of-mouth
- Paid advertising
- Banners
- Email Marketing
- Social media ads
- Contests
Don’t be afraid to get creative in your approach! Blogs like Affiliate Tip, AM Navigator, ShareASale and ABestWeb are great resources for campaign inspiration.
How Do You Build An Audience?
There are a number of tracking tools that give you the power to track the reach of your campaigns. Some frequently used services include:
- Google Analytics is a free service that lets you measure your advertising ROI, track your social reach and manage your applications. With its suite of features, you can analyze visitor traffic and ensure you’re getting the most out of your marketing efforts.
- Page Insights provides information about user activity on your Facebook page. You can view metrics, identify your most engaging posts and gather information on your audience.
- YouTube Analytics lets you monitor the performance of your channel, with up-to-date metrics and reports.
9 Ways To Be An Awesome Affiliate
What’s Next?
Have a passion for email marketing? Consider using AWeber as your autoresponder to boost your affiliate marketing!.
A couple years back, an article that claimed “precisely zero” women work in the affiliate marketing industry hit the internet, upsetting many female powerhouses who play a large role in the space to this day. Although the article was unfounded and written off of very little research, it brought to light that some people perceive affiliate marketing as an exclusively-male profession. Why? The reasons vary. Some believe that women stray due to the nature of industry-related events, such as a network luncheons taking place at a gentlemen’s club. Others speculate that women avoid technology-related occupations and, therefore, don’t take interest in the tech-oriented environment of performance marketing.
Fortunately, cold hard facts debunk the perceptions people have about women in this space. For starters, women dominate the US labor force, holding more than 51% of all professional occupations and filling roughly 49% of marketing-related occupations. In the affiliate marketing realm, they hold over a third of the positions open to advertising professionals. Furthermore, women make up almost a third of tech-related occupations in the US. When comparing these statistics to numbers over the past decade and placing them up against their male counterparts, it reveals that not only is the number of female employees in the workplace growing steadily, but the female presence has increased proportionately across male-dominated fields as women are slowing taking over jobs traditionally held by men.
Considering the numbers, people who speculate that women avoid affiliate marketing positions simply don’t know the facts. Beyond statistics, however, they also overlook something women bring to the space that their male peers may disregard. Biologically speaking, men focus on facts, numbers and the hierarchical structure of business. Women, however, are more likely to concentrate on experiences, relationships and the broader picture of a business opportunity. This quality is exceptionally useful in performance marketing, where sales are largely driven by consumer appeal. If an advertiser can perceive and fill the underlying needs of their consumer, the numbers will follow. That’s not to say men are incapable of having the same effect or of contributing in the same ways a woman can; it merely points out that women are just as capable of being successful in the affiliate world as men, even if their initial approach is entirely different.
Fortunately, women working in affiliate marketing have received more recognition since the ill-advised article went live. Bloggers took to the internet in favor of female affiliate managers making big moves. The largest tradeshow in the industry hosted a speaking panel event during which four knowledgeable and credible women spoke about their satisfaction with their careers, their ability to move ahead despite their gender and the obvious reality that women have a place on all sides of an affiliate company, tech-related or not. Not surprisingly, the female presence continues to grow and mold the future of performance-based marketing. The best advice to women trying to break into affiliate marketing so far? Don’t make business partnerships and opportunities relevant to being male or female and gender roles won’t play a part in your success.
Source: http://blog.madrivo.com/women-in-affiliate-marketing/
