As you may or may not know, I am personally against any and all form of MLM (multilevel marketing), but proponents of it often ask what other opportunity is there to make money online besides through this method? The answer is affiliate marketing and in my honest opinion/experience, I feel this alternative is far better. What is affiliate marketing? Affiliate marketing is the process of promoting someone else’s product through your website/email/social network. With affiliate marketing, you are essentially a middleman. Here’s how this works in the most basic example: People look for things on the internet, often products/services. They hop onto places like Google and do a search for such things. If you own a website which appears to these people and they visit it, you can sell them something related to their interest. What you sell is a product/service and you act as an affiliate, meaning if they buy it through you, then you earn a commission. Example:
Someone looks for ways to stop their dog from barking, so they hop on Google.
Your site appears and they decide to visit it in hopes of finding an answer to their problem.
Your site shows them ways to help dogs stop barking, as well as promotes a book on disciplining dogs.
They like the information you have to offer and decide to buy the book you are promoting.
Once they buy the book from your site, you earn a commission.
Now take that person and multiply it by the hundreds, thousands and many more who also look for similar things on a weekly basis, then multiply the potential to earn money from these people and you have yourself the potential of a strong online business.
Here are some pros of affiliate marketing: You can sell pretty much ANYTHING as an affiliate. One of the most popular ways affiliates make money online is through product reviews. Since there’s millions of different products available online, there are also millions of different opportunities to promote them. Generally if you do things correctly, you don’t really have to sell much since people already know what they want. As an affiliate, you just make it easier for them to buy it, thus there’s no typical sales process necessary. Cons of affiliate marketing: 1. In 99.9% of cases, you need to have fundamental things in place before you become a successful internet marketing:
A niche.
A website.
Traffic (visitors).
This takes time to amass, but once you do, the rewards and profits can come in on autopilot. Get training on how to do this properly. What is multilevel marketing? Also known as MLM, this is a business model which in has similarities to affiliate marketing, but goes deeper and grey area territory as far as I’m concerned. MLM in general is a process of marketing in which you usually get people to sign up to a program you’re promoting. The more people you sign up, the more you can make in commissions. In that sense, it works exactly like affiliate marketing, but one key difference is this: If the people you refer start to refer others into the business, you can make money of those secondary referrals. Now on paper this may seem like a much more profitable opportunity than affiliate marketing, but as you’ll find out in the cons, theory and realism are 2 different things. The pros of multilevel marketing: 1. Considering you are either a VERY good salesman or have a large list of leads at your disposal, you can make a lot of money through referring people into an MLM. This is something most people lack and thus fail in the business (among other reasons). 2. You can potentially make a lot of money with an MLM vs affiliate marketing. The cons of multilevel marketing: 1. Generally, many MLM programs get a bad rep because often times they are accused of being pyramid schemes. mlm pyramid scheme 2. It is VERY difficult to sell an MLM program/product to someone. Unlike in affiliate marketing where people come to you, with MLM programs, generally you come to them and it is VERY rare that you can sell an idea to someone. Most of the time, people are sold on a business idea of how they can make a lot of money through an MLM, only to find out the hard way it’s just a dream. 3. Many MLM programs come and go (often because they are pyramid schemes) so it is very difficult to find stability. Even if you have a strong list of people who follow you everywhere you go, it’s difficult to keep hopping from one MLM to another and maintaining credibility within your list’s eyes, at least from my point of view. They are however people who keep doing this and make a very successful living doing so. I am personally not for that sort of business because I feel it is basically a wild goose chase for many. 4. There are a lot of MLM programs which have their own products to sell to others. They recruit people, sell them these products and allow them to re-sell it. Usually the process of re-selling is difficult in my experience because the products being sold have other competitors on the market, often times more popular, making it even more difficult to sell. Affiliate marketing vs MLM. And the winner is… I have to say affiliate marketing. I have tried MLM before and did not succeed. What I can absolutely say without a doubt is this: If you want to succeed in either industry, I suggest doing it online and if that’s the case to get proper training on doing so. Personally I advise against getting involved with MLM’s because I feel they are more difficult to sell to people, not to mention their business model can be VERY questionable. With affiliate marketing, there is massive potential to not only make a lot of money, but also genuinely help people as well as materialize a success online business which is built upon YOUR personal passion. I know I am a bit biased towards MLM programs, so if you agree/disagree with my position on this, let me know in the comments section below! Source: http://howtomakehonestmoneyonline.com/why-affiliate-marketing-is-superior-to-mlm
How to Create Additional Sources of Income in Your Home Business I first came across the concept of multiple streams of income in Barbara Winter’s book, Making a Living Without a Job, in which she recommends creating multiple profit centers. Robert Allen, the real estate entrepreneur, also wrote a couple books promoting the idea of multiple streams of income. Creating more than one income stream sounds overwhelming, after all, you already have one source of work, now you need to create more? The short answer is yes. The benefits of having of several sources of income include: 1. It’s easier to create several small income producing streams over one large one. For example, it’s easier to create three streams that earn $1,000 than one stream that earns $3,000. 2. It reduces the risk of being left without any income. If you’re laid off or one source of income drops, you have other sources to help you get by. Especially in home business, which has an ebb and flow, you can offset the ebbs through having more than one source of income. 3. It helps you avoid boredom in work by having different things to do every day. 4. You can create income streams based on your interests, talents and passions. Of course, there are a few challenges with multiple income streams including: 1. It’s difficult to keep on top of all tasks that need to be done for every income stream. 2. It’s a balancing act to give enough attention to each income stream to keep them growing and profitable. Barbara Winter likens it to plate spinning. 3. The start-up time for each income stream is time and energy consuming. Even with the challenges, I recommend developing more than one income stream. The easiest way to create multiple income streams is to build streams related to your home business. Here are tips to adding more income streams to your home business. 1. Take out a piece of paper and write your main business product or service in the middle to start a mindmap. If you’re a virtual assistant, you’d write VA in the middle of the paper. 2. Create four spokes titled “Products,” “Services,” “Advertising/Affiliate,” and “Other” off of your main product or service. 3. Create spokes off of each of these options with ideas on how you can make money at them. Earning sources include books, courses, merchandise, coaching, freelancing, speaking, training, selling advertising and affiliate marketing. For example, a virtual assistant can create tangible or digital products, such as books, courses, and videos that teach others how to be a virtual assistant in the “products” spoke. For services, she can offer additional services, coaching or speaking (i.e. How a Virtual Assistant Can Save Businesses Time and Money). Under other, she can expand her business by bringing on contract virtual assistants and become a manager of a VA company. Not all businesses will be able to come up with ideas for each spoke, but every business should be able to develop extra income streams from their home business idea. 4. Focus first on passive income streams that you create once but they continue to generate income. For example, writing a book is a passive income stream. You write it once and sell it over and over. The word passive is a little deceptive because you need to market the book. Nevertheless, compared to non-passive sources of income, which you need to do over and over to make money such as providing a service, passive income streams require less time once they’re created. Other forms of passive income include other written (i.e. courses), audio or video creations, affiliate marketing, licensing your idea, franchising or continuity programs (i.e. memberships). 5. Next, focus on income streams that can expand your business. For example, public speaking or teaching can create additional income, as well as generate new clients. 6. Wait until one income stream is up and running before starting the next. Putting your focus into many areas at once dilute your efforts and slow you down. 7. Drop an income stream if it isn’t working. You want to give your additional income streams the time and effort needed to get them running, but if they don’t start generating income or if you hate it, drop it. For example, I don’t like having appointments. While I enjoy coaching people, to do so requires appointments, so I don’t do much coaching. Although adding income streams takes time, creating them within your current business is faster and easier than starting completely new income streams from scratch. This method of generating extra sources of income works well for any size business in any industry. For example, Amazon.com started by selling books. Today it sells thousands of other products including its own product, the Kindle, and is a print and digital publisher. Originally, my website, Work-At-Home Success only provided information and resources about working from home. Today, through the site, I offer ecourses and print and digital books, and I speak in-person and via phone or web to groups all over the world. Plus I sell advertising and promote affiliate programs. With creativity, planning and focus, you create additional sources of income for your business, as well. Source: http://homebusiness.about.com/od/growing/fl/Making-Multiple-Streams-of-Income.htm
Every business owner wants Google to love their website. While search engine optimisation is a complex topic, the starting point is a well designed website that helps Google understand what your business is all about. By incorporating these 5 features into your website design, you’ll build a great foundation for gaining Google’s love.
1. Create a clean website structure and easy navigation Google’s robots are smart, but they can get confused! A clean website structure and easy navigation will not only benefit the robots, but your human visitors too. Your website structure should follow a clear hierarchy, e.g. with sub pages for your various product categories or services. If possible, each main product category or service should have its own page on your website, and should be easy to find through your navigation menu. Google also likes you to create a sitemap to make it even easier for the robots to crawl your website. 2. Include the right keywords, in the right places Keywords help Google understand what your website pages are about. Think about the keywords a potential customer may be using to look for your type of business or product. Then incorporate these keywords into your website, ideally one main keyword per page. For example, you might create a page for the keyword “flower delivery melbourne”, and a separate page for the keyword “wedding flowers melbourne”. On your target page, include the keyword in the page title, meta description, main heading, page text, URL and in image alt tags. 3. Write a blog to keep content fresh If you haven’t updated your website for 5 years, you may be in trouble! Google is always hungry for fresh content and will prioritise websites that have been updated recently. A blog is a great way of keeping your website updated and feeding Google the fresh content it craves. Posting new articles at least twice a month is recommended. Another benefit of your blog is that it creates new pages with long-tail keywords related to your business, e.g. “how to pick your wedding bouquet colours”. While there may not be as many searches for this keyword as for “wedding flowers melbourne”, the smaller amounts of traffic you can capture with each blog post will add up. 4. Be sociable Incorporating social media into your website has many benefits. While it is still unclear how much weight Google really gives to social shares and likes, it does crawl social media websites and will take social chatter into account when evaluating your brand’s online footprint. If you are talked about on social media, and people share links to your website, Google will take note! 5. Make your website responsive Google likes us to create websites that are useful and relevant to its human visitors. Usability on mobile phones and tablets can be an issue, and Google clearly recommends making websites responsive so that they adjust for mobiles and tablets. That way, you can have one website that serves all devices and is easy for Google to crawl and index. While there are a lot more factors involved in SEO, these 5 tips will hopefully get you a head start on your way to a loving relationship with Google. Source: http://www.motivatingmum.com/blog/5-website-features-google-loves/ By Alli This post brought to you by Frederike Ramm, Ondetto Web Design
