Article marketing is an online advertising technique widely used by successful businesses today and one of the best ways to enhance the visibility of your website, thus generating more website traffic and increasing your sales. With the following article marketing tips, we would like to help you make the most of this efficient tool that can make your site rank high on any search engine. Including Relevant Content on Your Site The first of our article marketing tips is to provide relevant, useful articles on your website. This is the first step of establishing yourself as a great, dependable seller or service provider. One of the most important things before building awareness to your site with the help of other tools is to make your website attractive and informative, and the texts published on your site are the best way to achieve this. You can choose from several ways to make your site interesting with the help of article marketing. You can include pages on your site that give useful advice, tips or suggestions about your niche; you can have pages that contain testimonials and reviews, but whatever type of articles you choose, you must make sure they are 100% original and relevant to your niche. The articles you publish on your site also need to be written correctly – you don’t want to read poorly written articles about the topics you are interested in and neither do your prospective customers. The style and the content of the articles is also important: you should try to make them interesting and fun to read, and you should also try to come up with real problems that your readers might face, then provide solutions, raising the reader’s interest in your products or services. Article Marketing Tips to Create Texts Structured the Right Way Do not forget about the structure of your articles, either. Organize your texts in a clear, informative manner – including subtitles and bullet-points are great ways to keep the reader interested. Another thing you must bear in mind when you create your articles is keyword usage. Internet users type keywords into their browser when they are looking for information. If your articles are structured around the right keywords, the sites these articles are published on will appear among the first hits in the user’s browser, so the more relevant the keywords are, the more likely it is that the user will find your site and visit it. And how to find the right keywords? The internet provides many different tools that you can use for keyword research. These tools allow you to enter keywords that you consider relevant for your topic and they will display the competition level and the number of searches for that keyword, also providing alternative keywords to use. A good article contains primary, secondary and long tail keywords as well, so you should come up with several different sets of keywords grouped according to their relevance for your topic. You must introduce keywords into the title and the subtitles as well – the title should always contain your main keyword, to tell search engines what the text is going to be about. Once you have found the right keywords, it is time to organize your unique article around them. You will have to enter the keyword with a certain density into the text, the recommended percentage being 1% (the keyword entered once every 100 words in the article means a 1% density). Backlinking with Your Articles Our article marketing tips continue with suggestions about how to use your articles the most efficiently. Once you have created content about your activity and you published it on your own site, there is another efficient way to attract make your business more visible: to publish articles on other websites, with a technique called building backlinks. This tactic consists in posting relevant, interesting, well-formulated articles structured around the right content and containing the URL of your domain, on other, authoritative websites with the purpose of driving traffic towards your site. You can start posting your articles on social media sites and professional forums. and you can publish them on blogs as well, each of these posts pointing towards your site, encouraging visitors to check out your products. Using Article Submission Services If you consider the task of creating your own articles energy and time-consuming, you can hire other companies to leverage their experience in the area to your advantage. These companies are experts in finding the right keywords for your content, writing high-quality, properly structured articles and publishing them on authoritative sites to generate the highest possible traffic for your web site. They usually offer different packages so that you can choose the one that best suits your objectives and your budget, but all these packages have two things in common: the articles included are written in a professional manner and they will be published using the most sophisticated online marketing tools. Forget about those newfangled article marketing or submission widgets – see what Google’s Matt Cutts thinks about them. Article marketing is one of the most efficient tools of website promotion, so our best tip is to start using it. Whether you write and publish your articles yourself or you hire professionals to do that for you, good articles can boost your sales within a very short time. Source: https://www.prchecker.net/article-marketing-tips.html
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem. 1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. 2.Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase. 3.If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link. 4.Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR. 5.Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches. 6.Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines. 7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link. 8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches. 9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images. 10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name. 11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it. 12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain. 13. Frames, Flash and AJAX all share a common problem– you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results. 14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned. 15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site. 16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers. 17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you. 18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you. 19. Text around your links should also be related to your keywords. In other words, surround the link with descriptive text. 20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings. 21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer. 22. When optimizing your blog posts, optimize your post title tag independently from your blog title. 23. The bottom line in SEO is Text, Links, Popularity and Reputation. 24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking. 25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you. 26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both. 27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold. 28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines. 29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links. 30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors. 31. Give them something to talk about. Linkbaiting is simply good content. 32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once. 33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present. 34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily. 35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content. 36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket! 37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description. 38. Use keyword rich captions with your images. 39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc. 40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap. 41. There are two ways to NOT see Google’s Personalized Search results: (1) Log out of Google (2) Append &pws=0 to the end of your search URL in the search bar 42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight. 43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it. 44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL. 45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search. 46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account. 47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few. 48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query. 49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words. 50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts. 51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc. 52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore. 53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much. 54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps. 55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site. Maybe a little technical here and there, but most of them easy to understand and quick to use in your blog. Other tips? Please share. Source: http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/
Every business owner wants Google to love their website. While search engine optimisation is a complex topic, the starting point is a well designed website that helps Google understand what your business is all about. By incorporating these 5 features into your website design, you’ll build a great foundation for gaining Google’s love.
1. Create a clean website structure and easy navigation Google’s robots are smart, but they can get confused! A clean website structure and easy navigation will not only benefit the robots, but your human visitors too. Your website structure should follow a clear hierarchy, e.g. with sub pages for your various product categories or services. If possible, each main product category or service should have its own page on your website, and should be easy to find through your navigation menu. Google also likes you to create a sitemap to make it even easier for the robots to crawl your website. 2. Include the right keywords, in the right places Keywords help Google understand what your website pages are about. Think about the keywords a potential customer may be using to look for your type of business or product. Then incorporate these keywords into your website, ideally one main keyword per page. For example, you might create a page for the keyword “flower delivery melbourne”, and a separate page for the keyword “wedding flowers melbourne”. On your target page, include the keyword in the page title, meta description, main heading, page text, URL and in image alt tags. 3. Write a blog to keep content fresh If you haven’t updated your website for 5 years, you may be in trouble! Google is always hungry for fresh content and will prioritise websites that have been updated recently. A blog is a great way of keeping your website updated and feeding Google the fresh content it craves. Posting new articles at least twice a month is recommended. Another benefit of your blog is that it creates new pages with long-tail keywords related to your business, e.g. “how to pick your wedding bouquet colours”. While there may not be as many searches for this keyword as for “wedding flowers melbourne”, the smaller amounts of traffic you can capture with each blog post will add up. 4. Be sociable Incorporating social media into your website has many benefits. While it is still unclear how much weight Google really gives to social shares and likes, it does crawl social media websites and will take social chatter into account when evaluating your brand’s online footprint. If you are talked about on social media, and people share links to your website, Google will take note! 5. Make your website responsive Google likes us to create websites that are useful and relevant to its human visitors. Usability on mobile phones and tablets can be an issue, and Google clearly recommends making websites responsive so that they adjust for mobiles and tablets. That way, you can have one website that serves all devices and is easy for Google to crawl and index. While there are a lot more factors involved in SEO, these 5 tips will hopefully get you a head start on your way to a loving relationship with Google. Source: http://www.motivatingmum.com/blog/5-website-features-google-loves/ By Alli This post brought to you by Frederike Ramm, Ondetto Web Design
