Email is not dead. But email IS changing.

Email facts

Last Updated: December 2014

• There are over 4.1 billion email accounts. This figure is predicted to reach 5.2 billion by 2018 which is a growth of more than 26% - Radicati Group (2013)

• There are 2.5 billion email users worldwide, including both business and consumer users. - Radicatti Group (2013)

• 72% of US online adults send or receive personal emails via smartphone at least weekly - Forrester (2014)

• 122,500,453,020 emails are sent every hour. - MarketingProfs (2014)

People prefer email for commercial communications

• 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. - Harris Interactive

• 68% of consumers find email to be their #1 preferred channel for recieving commercial messages - CG Selections "Nationaal Email Onderzoek" (2013)

• 66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013)

• One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer. - Forrester Research "North american technographics survey" (2014)

• In 2014 consumers delete less promo emails without looking, down 25,4% relative to 2010. - Forrester Research "North american technographics survey" (2014)

Email is going mobile

• By the year 2017 1.779 Million people will access email via their mobile device. - The Radicati Group "Email Statistics Report 2013-2017"

• Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. - eMailmonday “the Ultimate mobile email stats” (2014)

• 30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013)

And email marketing?

• 80% of content marketers use email marketing - CMI "B2B Content Marketing Research" (2014)

• 55% of companies generate more than 10 percent of sales from email - Econsultancy "Emailmarketing census"(2014)

• marketers consistently ranked email as the single-most-effective tactic for awareness, acquisition, conversion, and retention. - Gigaom Research "Workhorses and dark horses: digital tactics for customer acquisition" (2014)
• Email is almost 40x better at acquiring new customers than Facebook and Twitter - McKinsey & Company (2014)

• 42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% say email is the most effective lead generation tactic – Circle Research (2012)

• DMA research puts the ROI of email marketing in 2014 at US$24,93, almost double that of search advertising and better than any other direct marketing channel - DMA UK "National client email survey 2014".

• 88% of marketeers say emailmarketing is bringing them a positive ROI. – ExactTarget “2014 State of Marketing”

Source: http://www.emailisnotdead.com/